Real Things and Why They Matter
If you need a break from the digital world that dominates our day, put down your smart phone and pickup a copy of "The Revenge of the Analog: Real Things and Why They Matter" by David Sax. Yes, you can download the audiobook, but I recommend the printed paper version!
While "Revenge" is not a marketing book per say, it does provide the important reminder of why tangible advertising is so important in your marketing mix: human nature responds to things we can touch, smell and hear.
One reviewer says David Sax "gives readers pause when recounting stories of numerous individuals who still relish the tactile, sensuous experience of reading a story from a hand-held book; of listening to music on vinyl LPs; of penciling notes or dashing off sketches in Moleskein notebooks to say nothing of the resurgence of fountain pens"
Promotional products and branded gifts have staying power because they engage your customers in ways Facebook and Twitter can only dream about...by providing a tangible connection to your brand.